Electrolux Design Lab theme ‘Creating Healthy Homes’ set for 2014

12th Electrolux Design Lab competition

‘Creating Healthy Homes’ has been announced as the theme for the 12th Electrolux Design Lab competition, which gives design students the opportunity to use their creativity to earn a €5,000 prize and six-month paid internship at an Electrolux Global Design Centre.

More than 1,700 submissions from over 60 countries were received for the 2013 Design Lab, which was won by Columbian student Adrian Perez Zapata whose ‘Mab’ flying-robot cleaning system was chosen as the concept that best encapsulated the ‘Inspired Urban Living’ theme.
Next year’s theme requires student designers to create concepts that improve people’s overall well-being and create a pleasant environment in a creative, sustainable and effortless way.
“Homes become more important as the challenges in the urban environment grow, and as a result we want our homes to be the centre of relaxation and peace of mind,” said Stefano Marzano, chief design officer at Electrolux. “In 2014 we are looking forward to receiving creative ideas [that will] help shape the future of people’s everyday lives into a positive direction and present propositions that envision healthy and sustainable lifestyles.”
To enter, participants must submit a description of an idea; a sketch demonstrating the idea; and a description of the consumer benefits. The competition opens on 1st March and close on 6th
April.

Online competition leading to global recognition

The best submissions are published on the Design Lab web site and can be promoted in social media thus offering the students an opportunity to reach a global audience. Conducting the competition in stages enables further engagement; the students will develop their concepts throughout the competition, post and share new content and write a development blog as well as receive feedback from experts at Electrolux during the selection process. The winner of the competition will be chosen by a jury of world renowned professionals.

Read more about the scope of the competition and the rules.

Awards and opportunities

Electrolux Design Lab gives young, talented designers a platform to showcase their work to the world and has led directly to jobs and business opportunities in the design field for many of the contestants over the years. Half of the previous years’ winners have continued to work for Electrolux after their internship period. The first prize of the competition is a six-month paid internship at an Electrolux global design center and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also available and the public favorite chosen by online votes will be awarded with 1,000 Euros.

Good luck to all participants!

Established in 2003, Electrolux Design Lab is a global design competition open to undergraduate and graduate design students who are invited to present innovative ideas for future households.

Learn more about Design Lab in Electrolux social media channels:

Design Lab blog: electrolux.com/electroluxdesignlab

YouTube: youtube.com/user/electrolux

Facebook: facebook.com/ElectroluxAppliances

Twitter: twitter.com/Electrolux

Pinterest: pinterest.com/electrolux

Instagram: instagram.com/electrolux

Flickr: flickr.com/photos/electrolux-design-lab