KBB news round up, inc Panasonic appliances and PWS ‘moodboard’

First up, Kitchen supplier PWS has used its Second Nature website as the launchpad for its new +Moodboard app, which allows consumers to create and share a digital scrapbook of kitchens, colours, accessories and materials.

Marketing manager for the Newton Aycliffe-based company Andrew Langford explains the reasons behind the app’s launch: “We knew the idea of an online scrapbook was a good one following our research into the concept. The brief was to make it as easy and quick to use as possible and we think we’ve achieved that with +Moodboard.

“Many of our independent retailers are already giving advice beyond the kitchen, including making interior design recommendations across the whole home, so this is a great tool for the consumer to brief the retailer and for the retailer to show off their skills.”

Kitchen supplier PWS is the brand behind Metris, 1909 and Second Nature and this app, in addition to its continued levels of ongoing support for retailers is in stark contrast to other kbb manufacturers who have come in for much criticism of late and one which no doubt enders PWS to the independents retailers who partner with them.

First range of Panasonic integrated kitchen appliances launched
Next in today’s kbb news is that Japanese electronics giant Panasonic has declared its inaugural range of integrated kitchen appliances as a ‘pivotal moment for appliance innovation and development’.

With its flat surfaces, the minimalist-inspired range has been designed to make fitting, cleaning and caring for the products as easy as possible, and includes induction hobs, cooker hoods, electric ovens and energy-efficient dishwashers.

“These designs are gentle giants driven to perfection,” said the head of marketing at Panasonic Home Appliances, Zeena Hill. “It’s about translating the desire for beautiful, efficient and sustainable design evident in high end architecture and interiors, and giving it a modern and meaningful presence in the kitchen that succeeds in complementing and satisfying every modern lifestyle requirement.”

Gorenje strikes exclusive distribution deal with Sprint
And lastly, news today surfaced that Gorenje has taken steps to improve its offering and the support it gives to retailers by appointing Sprint Deliveries GB Ltd as its new exclusive distribution partner.

The Slovenian appliance brand, which recently struck a strategic partnership with electronics giant Panasonic, has appointed Sprint because, in the words of MD Jernej Hren: “It is vital to have an expert logistics partner.

“We strive to offer the very best distribution service and the appointment of Sprint will be a tremendous asset,” Hren continued. “Sprint’s performance and great repuation will be highly beneficial to Gorenje,”

Sprint Deliveries is one of the largest independent delivery companies in the white goods sector, and will commence its partnership with Gorenje on 5th August. “We are delighted to be able to provide Gorenje with a sustainable and improving level of performance within the distribution service,” said Sprint MD Simon Bellinger.

“We will be working in partnership with the company and identifying areas to add value to the brand. Gorenje will be able to rely on our ability to guarantee delivery to trade partners and consumers at a mutually convenient time.”