Bertazzoni’s first ever UK dishwasher enters market

Bertazzoni Kitchen Appliances

Niche Italian appliance manufacturer Bertazzoni – which partnered with several UK distributors earlier this year – is to launch its first ever dishwasher models in the UK and Ireland.

The Bertazzoni dishwashers, which will be available to consumers from early 2019, are A+++ rated and available with or without a built-in sliding door.

Bertazzoni showcased the models for the first time at EuroCucina earlier this year.

“Since launching in the UK and Ireland last year, we’ve received positive feedback about the strength and quality of our product offering from consumers and suppliers alike, so it only made sense to extend our offering beyond cooking appliances,” said Bertazzoni UK and Ireland managing director Maurizio Severgnini.

Bertazzoni dishwashers Bertazzoni dishwashers

“We’ve earned many loyal customers who understand that buying Bertazzoni means investing in Italian craftsmanship, beautiful engineering and high-end design. With the positive reaction we’ve had, we know that some will see this as an opportunity to fully equip their kitchen with Bertazzoni products, offering a complete design solution for the whole kitchen space.”

Severgnini added: “We’re expecting a strong response to the launch and can’t wait for these products to hit the market.”

Perhaps more well known for their range cookers,  Italian appliance manufacturer Bertazzoni have made advances in recent years to widen its appeal in the UK and whilst there is no pricing information as of yet, in the US Bertazzoni dishwashers retail for about $900 to $1200.

It is believed the first product sold in the UK will be the 60cm integrated models which offer 14 place settings and eight wash programs, including a self-cleaning function which would be comparable to the  XV model dishwasher available in the US from about $900.

Bertazzoni are a family business from Guastalla in Italy’s Reggio Emilia region. Their production has increased four fold since 1998 and the company now manufactures in excess of 200,000 units per year, largely for export markets, where the Bertazzoni brand has enjoyed positive press and consumer opinion.