New UK distributor for plumbing fixture giant Grohe

Latest Kbb News sees announcement that plumbing fixture giant Grohe has a new UK distributor for its trade range of bathroom and kitchen products.

Primaflow F&P, who bull themselves as the largest wholesaler of Plumbing, Heating & Bathroom products in the UK are set to add the Grohe brand of bathroom and kitchen products to it's portfolio starting Jan 2024.

With 11 locations throughout the UK and a strong e-commerce channel, Primaflow F&P are a perfect fit for Grohe in furthering the brand amongst trade buyers.

With Grohe available on other online platforms such as Victorian Plumbing and Plumbworld, the addition of Primaflow F&P as a distributor will see the Grohe range of bathroom and kitchen products in Primaflow F&P's physical locations.

From Edinburgh up in Scotland, Bangor, County Down in Northern Ireland and across several other locations covering North Shields in the North East, Preston in the North West, Ossett in West Yorkshire and Birmingham covering the Midlands then Bedford, Camberley and Dartford to the South East and finally Bristol and Poole covering the South West, Primaflow F&P's physical locations are well distributed across the UK.

In an announcement on the Primaflow F&P website, James Sturdy, who will be heading up the Primaflow F&P account for GROHE commented: “We’re delighted to be working with Primaflow F&P, they are well known for their service levels and this will enhance GROHE’s offering alongside our existing distribution partners. This new partnership between GROHE and Primaflow F&P, will only strengthen our offering to our customers and reiterate our position as a go-to brand for complete bathroom and kitchen fittings.”

Additionally, Andrew Ballantine, Managing Director of Primaflow, F&P, said “We’re excited to have a globally recognisable name such as GROHE to join our existing branded bathroom offering. We are committed to a strong stock profile, providing our customer base with GROHE products on their normal delivery service, bringing quality product and service together.”

Plumbing fixture giant Grohe is a well known German manufacturer headquartered in Düsseldorf. In 2014 Grohe became part of the Japanese Lixil Group and sits alongside American Standard and INAX as other leading plumbing fixtures brands that are part of Lixil Group.