Kbb Marketing can take many forms from in-store promotional and other offline marketing initiatives but the pull of digital marketing is usually the most significant in pulling in new clients.
So are you making the most of your Kbb Marketing? We spoke to Digital Marketing Consultants 'Edible Marketing' for some ideas and best practice tips;
- Is your website up to date?
- Are you showcasing your portfolio?
- Are you engaging in Social Channels?
Marketing Tip for 2023 - Is your website up to date?
One of the biggest universal turn offs for consumers, not just Kbb consumers, is an out of date website.
If you last updated your website more than 12 months ago and all your content has date stamps on it, it isnt just Google that will start to think less of your website, but your visitors will start to question if you have anything current and timely to say.
For Edible Marketing , their Kbb best practice tip is to at least post to your web site once a month.
This could be a run down of what projects you are working on and what you have completed recently, brand mentions from the products you use in your projects or even better, your evaluation on current and future trends and the best in innovative Kbb solutions and ideas you can offer.
Edible's Jack Oakley said the following in respect of Google and Content;
"Google is trying to search for, index and then show its users what it thinks is the most recent, most relevant and most engaging content it can that answers to the intent of the person searching for that content."
"If you and your main competitor have a similar profile but they are adding three times the (recent/relevant/engaging) content than you, then all other things being their search results will start to pull away from yours but then over time will have gathered pace, leaving you behind"
Marketing Tip for 2023 - Are you showcasing your portfolio?
Following on from the addition of content that is recent, relevant and engaging, according to Edible's Jack Oakley, the best content you can add for Kbb Marketing is your portfolio.
Jack had the following to say, "Edible's founder coined a phrase many years ago called 'Third Party Validation' and you would be just how accurate that term is."
"The premise is that you can say and claim to be the best at what you do, but when a new and potential customer see's your work and sees what a past or present customer has to say about your work, that 'third party validation' is worth far more to your business than any self praise can be.
Edible suggest that showcasing your client portfolio is one of the biggest influences you can exert on your Kbb Marketing and that their research on client conversion data speaks volumes.
Marketing Tip for 2023 - Are you engaging in Social Channels?
Edible suggests that whilst we all suffer the daily banality of our connections on social channels that the psychological impacts from the fear of missing out and envy derived from keeping watch on our social connections are elevated significantly when our connections post Key Life Moments.
Edible's Jack Oakley says that "Despite what some of us may protest to our friends in public, in private the curiosity of our connections posting their Key Life Moments on their socials, such as a new or second home, buying that dream car or installing that dream kitchen, all feed into our curiosity and most of us cant help but use those key life moments as a basis for comparison. Its just human nature.
So, with this in mind, Edible's Jack Oakley says that if you dont already, start posting your portfolio to your social channels and perhaps seek the help of a social professional who can help you push those posts to a wider audience.
Edible is a UK and US focused digital consultancy whom to date have worked with dozens of Kbb businesses with some of their services including content creation,freelance seo, photography and pay per click advertising and digital consultancy.
For more info on SEO for kitchen companies and other Kbb firms, see Edible Marketing for more details or to get in touch.
