Flair Showers is strengthening its presence in the UK market through a new partnership with Plumbing Heating Group (PHG), a leading buying group for plumbing, heating, and bathroom merchants. This collaboration gives PHG members direct access to Flair’s full range of showering solutions, including both installer-focused and premium product lines.
By joining PHG’s supplier network, Flair Showers is tapping into a powerful distribution channel that supports independent merchants with shared purchasing strength, marketing tools, and commercial resources. The move is part of Flair’s broader strategy to expand availability while maintaining high standards of service and product quality.
Two Distinct Product Ranges for Different Customer Needs
The partnership introduces PHG members to two key Flair collections, each tailored to specific market demands.
The PRO Collections are designed with installers at the forefront. These ranges include shower enclosures, wetrooms, and bathscreens that prioritize efficiency and ease of installation. Features such as the Click Fit PRO screw-free assembly system—available in popular lines like Verve PRO and Verve PRO 8—allow for faster setup, often by a single installer. This reduces time on site and minimizes the risk of installation errors.
For customers seeking a more refined finish, the Harmony Collections offer a premium alternative. These products combine high-performance engineering with thoughtful design, delivering a balance of aesthetics and functionality. With a variety of sizes and finishes, the collection is intended to create a calm, comfortable bathroom environment. Additions like the BABY AYO range—featuring reduced-height wetroom panels—also cater to compact or attic spaces where standard solutions may not fit.
Supporting Merchants Beyond the Product
Flair’s offering goes beyond physical products. PHG members benefit from access to both print and digital brochures, along with detailed installation resources. Video tutorials hosted on Flair’s YouTube channel provide step-by-step guidance, helping installers achieve consistent results.
In addition, the company maintains a strong запас of spare parts, ensuring merchants can quickly respond to customer needs without delays.
A Focus on Simplicity and Installation Precision
A core priority for Flair Showers is making installation as straightforward as possible. Across both the PRO and Harmony Collections, products are engineered to reduce complexity and improve accuracy during fitting.
Design features such as generous profile adjustments allow enclosures to accommodate uneven walls without compromising on appearance. Many components arrive partially pre-assembled—rollers are often pre-fitted, and smaller hinged doors come fully assembled within a single box—significantly cutting down on on-site work.
Clear instructions and accessible video guides further support installers, helping to ensure a smooth process from start to finish.
Design Philosophy Meets Practical Functionality
Behind Flair’s product development is a distinctive design approach described as “controlled organic design.” This philosophy blends soft, flowing forms with practical usability, resulting in products that are intuitive, visually appealing, and easy to maintain.
Subtle details—such as ergonomically designed handles and smooth, curved edges—enhance both safety and comfort. At the same time, the minimalist aesthetic reduces areas where dirt can accumulate, making cleaning simpler for end users.
Looking Ahead
According to Jo Edwards, Sales Director for the UK Showering Division at Sanbra Ltd, the partnership marks an important step in Flair’s growth:
“Joining the PHG supplier network reflects our commitment to supporting independent merchants and delivering premium bathroom solutions backed by excellent service. We’re excited to work closely with PHG members and help more customers create spaces they truly enjoy.”
With this collaboration in place, Flair Showers is well positioned to broaden its reach while continuing to focus on innovation, ease of installation, and thoughtful design.
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