Miele has been crowned Best Home Appliance Brand

Respected and well known German domestic appliance manufacturer Miele has been crowned Best Home Appliance Brand at the prestigious Which? Awards.  Now in their ninth year, the awards recognise and celebrate the best businesses that are consistently focused on the needs of their customers and that strive to meet consumers’ expectations and work hard to be brands that make a difference to peoples’ lives.

Simon Grantham, Managing Director at Miele GB says, “We are thrilled and proud to have won the Best Home Appliance Brand at the 2015 Which? Awards.  For consumers, it is the highest accolade.  The award is testament to everyone who is involved with the brand, from product development and brand management through to sales, service, product advice, warehouse and delivery.  We are committed to the Miele motto of ‘Immer Besser’ (Forever Better) and are passionate about offering consumers a whole host of performance and convenience features that are designed to add real benefits, precise results and make their lives easier.”

Peter Vicary-Smith, Which? Group Chief Executive commented, “A Which? Award is our way of recognising the businesses that share our ideals and offer products and services that improve their customers’ lives. Good businesses can truly be consumer champions. By treating customers fairly, businesses will be rewarded for their efforts with more confident consumers helping to drive growth in the economy.”

The Which? Awards ceremony took place on the 17 June 2015 in central London and was co-hosted by TV presenter Steph McGovern and Which? Group Chief Executive, Peter-Vicary Smith.  Sajid Javid, Secretary of State for Business, Innovation and Skills, also gave a keynote speech on the role of good business in creating a sustainable economy.


The Which? Awards are completely independent, with a company unable to nominate itself.  The shortlist is chosen by Which? experts based on research, testing, Which? endorsements such as Best Buy and Recommended Provider as well as feedback from Which? members and the general public throughout the year.”