Belgian induction and extraction manufacturer Novy has launched a new marketing video for its Panorama 90cm combination induction hob and downdraft extractor.

The video for the product – which received a 2018 Red Dot award for product design earlier this year – has been developed for the UK market for retailers to feature in their showrooms as a marketing tool.

The video shows the Panorama kitchen extraction unit in a lifestyle setting, and is designed to showcase the product’s functions including fast heat-up, automatic bridging functions and separate grill function. The product’s “ultra-quiet” downdraft extraction is also demonstrated in the video.

To meet the needs of the modern kitchen Belgian induction and extraction manufacturer Novy has its own philosophy of design, ease of use, durability, and – last but not least – SILENCE.

The first Novy cooker hoods were made in 1965 but even then, Novy distinguished itself by the quality of its cooker extraction hoods and the innovation in its models and technology. The inventor of perimeter extraction, managed to hold on to this headstart in the world of cooker hoods for over 40 years.

The key to its success came from Novy developing its own noise-reduction system, which reduced both motor sound and vibrations to an absolute minimum.

Novy cooker hoods are manufactured in Kuurne, Belgium and are designed to last a lifetime.