Recent Kbb news has revealed that handmade kitchen designer Harvey Jones Kitchens has invested in a new six-figure digital marketing strategy.
The respected designer and retailer has appointed award winning creative agency Equator to oversee the new digital marketing strategy. Equator also do work for Butlins and Britannia who are not quite as respected for a quality product as Harvey Jones however.
Although Equator count many corporate clients and banks amongst their clients such as Axa, BBC, BP, BT, Disney, Heineken, Malmaison, The National Trust, Shell, SSE, Standard Life some flagship brands such as Victoria Beckham and Agent Provocateur also use Equator.
Equator will “overhaul” the company’s digital marketing activity to “ensure the channels work harder to drive more sales through the kitchen designer’s website”, Harvey Jones said.
“Equator impressed us with its integrated approach to digital marketing,” said Harvey Jones marketing head Olivia Faranda.
“We were aware of the strengths of each of the channels, but the team opened our eyes to the cutting-edge ways they could work together, supporting overall conversion growth.”
Faranda added: “We’ve got some exciting plans for the future. We’re aiming to explore how we can further enhance our entire digital presence, so it’s essential we have a world-class digital marketing strategy to cater for our planned growth.”
In other Harvey Jones news, their Winchester showroom is temporarily closed as they are carrying out an refurbishment project. The showroom was closed at the beginning of September but will be re-open in December 2018 with brand new displays, including their new Linear Edge and Arbor ranges.
Call Harvey Jones kitchens on 0800 389 6938
Harvey Jones build all of their kitchens in the Cambridgeshire workshop and although hand-made, each kitchen that is ordered is constructed to the same rigorous and precise standards using their traditional in-frame construction.