The large appliance brand launched #bekogiving in response to Covid-19 in an effort to support the NHS on the frontline
Beko has donated more than 1,600 appliances to NHS hospitals, ambulance stations, care homes and charities in the last 12 weeks, as part of its #bekogiving initiative.
The large appliance brand launched #bekogiving in response to Covid-19 in an effort to support the NHS on the frontline of the crisis, as well as charities and services helping the vulnerable during the pandemic.
Over 50 sites across the UK received donations, including NHS Imperial Hospital, St Marks Hospital, Epsom and St Helier University Hospitals, ambulance stations around the M25, Acorns Children’s Hospice and Aspire Oxford.
Vijay Bhardwaj, Marketing Director at Beko UK & Ireland, said: ‘With everything going on in the world right now, we’re proud to be able to donate to those that have not only offered fantastic care to the nation during this crisis, including the NHS and care homes, but also the charities and services that support the vulnerable in the community. As a company we strongly believe we have a responsibility to give back and this new initiative has enabled us to do that.’
Zoe Larter, NHS Ambulance Service, said: ‘Staff at South Western Ambulance Service NHS Foundation Trust would like to say a huge thank you to Beko for their incredible donation of over 400 appliances to South Western Ambulance Charity. These donations include refrigerators, washing machines, kettles, toasters, coffee machines and microwaves. These are being distributed amongst ambulance stations and other sites across the trust.’
Dr Aniko Deierl, Consultant Neonatologist at NHS Imperial Hospital, said: ‘We were overwhelmed by the kindness and generosity from Beko for its fantastic donation to our NICU. Our matron and team were so grateful – a big thank you!’
About Beko Appliances
Beko plc supplies appliances to some 1 in 4 homes in the UK and distributes over 2.9 million products every year.
Beko plc is the UK and Ireland subsidiary of Arçelik A.Ş. Established in 1955, Arçelik A.Ş is one of the largest household appliance producers in Europe with a global workforce of over 30,000 people in more than 30 countries, distributing products and services to 146 countries. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics. Arçelik A.Ş. is the consumer durables sector of Koç Holding, based in Turkey.
Koç Holding A.Ş. is the largest industrial conglomerate in Turkey, and the only company in the country to enter the Fortune Global 500 list.