The UK’s market leader in luxury vinyl flooring Karndean Designflooring is joining forces with British kitchen manufacturer Mereway Kitchens, as part of ambitious growth plans to extend its reach in the kitchen and bathroom trade.

The partnership will see Karndean Designflooring become a supply partner to Mereway Kitchens under its Premium Partner Programme, giving Mereway’s independent kitchen dealers access to the Karndean portfolio for the first time.

To accommodate the market, Karndean has introduced dedicated retail display stands to support the kitchen and bathroom trade with a product portfolio that includes Knight Tile Wood and Stones, Opus Wood and Stones and Van Gogh Woods.

And for retailers looking to further enhance their showroom, there’s a sophisticated carousel swatch presentation unit with 18 shade cards containing Karndean’s complete product range.

“We’re delighted to announce our partnership with Mereway Kitchens,” explains Scott Cochrane, retail sales director of Karndean Designflooring.

He said: “It’s a strong move for both brands as our product ranges complement each other perfectly. Similar to us, Mereway are also a successful family operated British company with a strong product portfolio.

“By partnering with leading kitchen manufacturers such as Mereway, we can offer retail networks a quality complementary product, allowing retailers to extend their offering to stylish and practical Karndean flooring.”

High quality British manufacturer Mereway Kitchens has rolled out its Premium Partnership Programme across its entire network of over 170 dealers nationwide.

Graham Jones, sales & marketing director of Mereway, commented: “Our scheme is designed to offer our dealers highly attractive elements such as excellent support and quality complementary products.

“We were immediately impressed with Karndean’s innovative product range. Both market leaders, we share the same forward thinking approach.”