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Wickes: launches My Project app on Facebook

Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook app, which allows fans to create a sharable digital portfolio of their DIY projects.

The My Project app, created by Jam, enables users to 'Create a New Project' and drag and drop photos into the templates available, and add tips.

They can then share these tips on Facebook and Twitter.

Keval Shah, Wickes digital marketing manager, said: "The app helps to express the real sense of pride homeowners and tradesmen get when successfully completing a project."

The app is being supported by Facebook advertising, direct email and a blogging campaign.

TV and direct has largely been the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing.

This is the first work Jam has done for Wickes after it was appointed as its social media agency in March.

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About Wickes

Wickes stores and website stock a wide selection of own-brand home improvement products designed to meet the requirements of all DIYers and tradesmen undertaking DIY projects, general repairs and maintenance. Wickes provides the best value for money in the DIY market, and we are committed to strengthening our position as the destination DIY and home improvement store for tradesmen and DIYers of every level.

As a company, we are always looking for ways to help improve the environment - for example, by recycling waste packaging material generated by our stores. Whether they are located in the UK or further afield, manufacturers and suppliers of Wickes products must meet our high standards for environmental awareness. We ensure that they minimise the impact that their production activities have on the immediate surroundings, and only produce goods that meet or exceed our demanding quality targets.

There are currently over 10,000 products in the Wickes range available to order in-store, online or by telephone. We have a number of themed in-store showrooms highlighting our range of kitchens and bathrooms, and also stock a comprehensive range of FREE 'Good Idea' and 'Build Your Skills' leaflets, which have been designed to inform and advise customers on a number of key DIY topics (you can also find these online).

Wickes Kitchens currently has a portfolio of more than 200 stores with prominent locations offering DIY and kitchens in Manchester, Aintree in Liverpool, Birkenhead on the Wirral, Southport, Kitchens in Chester, Kitchens Warrington, Wigan, Chorely, Wrexham, Winsford, Preston, Kitchens in Stockport, Baguley, Clifton, Oldham, Bury, Macclesfield, and Glossop serving the NorthWest, which outside of Southampton, Birmingham and Brighton is one of Wickes most populated areas in terms of stores.

Indeed, Wickes only has 13 stores in all of Scotland and 18 in Greater London.