German kitchen brand Nolte has officially launched their flagship store in Dubai with their sights set on cornering the lion's share of the region's growing market for premium kitchens.

The company has built its reputation for uncompromising high quality by being one of the few brands that is entirely produced in Germany, from start to finish and Nolte is taking a leaf from Hacker’s ‘German Made’ book as Hacker Kitchens, also wholly produced in Germany opened a flagship Dubai stores some years ago and has been benefiting from that decision since.

Because the entire manufacturing processes takes place under one roof, quality is controlled and maintained and it is this process that has led to the run away success of the German kitchen brands of Nolte, Nobilia, Hacker, Schuller and Alno in recent years.

Speaking at the launch of their premises in Garhoud, Selva Kumar, MD of Nolte Middle East, which is represented by the Universal Trading Company in the region, said, "Middle East consumers in particular are extremely quality conscious. They want kitchens that are visually appealing through their exceptional design, function and quality - Nolte responds directly to this desire."

"Another top requirement for Middle East consumers is space. Because Nolte Kitchens are made-to-fit, and use innovative space-usage functions, we are able to optimize space and functionality for our customers," he added.

The Nolte company, which was founded in 1923, is considered by its owners as an innovation leader that repeatedly sets new trends in the market and reinvents itself when it comes to technology and convenience.

"Matrix 150 is one such innovation we have introduced across our range, which applies to the height, width and depth, thus reaching all three dimensions, making kitchens even more beautiful and well-defined. The unified alignment of the elements also adds to the storage space - not just in the wall units but also in the pull out units," he concluded.

Nolte manufactures its products in harmony with the environment and in 2010 Nolte Kitchens became the first German Kitchen brand to acquire both FSC and PEFC certification. Both are internationally recognized certification systems with a hallmark that's only given to products from socially compatible and environment-friendly forest management.

This year the Nolte Kitchens Group made a complete switch to eco-power, meaning that all energy usage is derived from hydropower stations in the Rhine River. "The Nolte Group places high value on sustainability. It is important to us that we take responsibility for our environment. We want to set examples with our actions just like we do with our product innovations," Mr. Kumar, added.

The company's eco-power switch is groundbreaking in that it is the first time that a whole group of companies in Germany takes this step, and to this extent.