Discover The Beauty In Simplicity With The New Whirlpool® Ice Kitchen Collection

White Ice Collection Showcased in House Beautiful’s 5th Annual Kitchen of the Year at Rockefeller Plaza

Signifying a shift in the culture of home appliances, Whirlpool brand introduces the Ice Collection. Defined by silver accents, elegant lines, sleek handles and streamlined controls, the collection is a break from the uniform whites, blacks and the ever-popular stainless steel. In other words, white is the new stainless steel.

From the little black dress to a crisp white tee, simplicity never goes out of style. And who doesn’t want their home life to be a little more like that? According to a recent survey conducted by Harris Interactive on behalf of Whirlpool Corporation, 91% of respondents want to simplify some household chores. With their minds focused on consumer needs, Whirlpool brand’s new collection is so advanced, it’s simple.

“Not only is the new line truly innovative in that it takes the complexity out with beautiful yet useful features, the sophisticated style integrates seamlessly into any kitchen,” said Pat Schiavone, VP of Global Consumer Design. “In addition to the intuitive technology, the line takes a fresh look at appliance design and features flawless exteriors that add beauty to any home.”

The Whirlpool® Ice Collection featuring White Ice beautiful kitchens appliances will be featured in House Beautiful magazine’s 5th annual Kitchen of the Year at Rockefeller Plaza, Monday, July 16, through Friday, July 20 in a 1,000-square-foot kitchen conservatory designed by the renowned Mick de Giulio. The Kitchen of the Year will host presentations on influential design trends and create interactive programs with designers, craftsmen and lifestyle leaders. Each day modern kitchens will feature up-close culinary demonstrations from an array of celebrated and innovative chefs.

It would appear that the new Whirlpool® Ice Collection is equally at home in the uber modern German kitchens or White Gloss Kitchens as it would be in a traditional shaker style or classic kitchen.

Consumers can enter on Whirlpool brand’s Facebook page for a chance to win a Whirlpool® kitchen suite of their own – the very same White Ice collection that is being featured at House Beautiful magazine’s Kitchen of the Year. Tell us the one thing that simplifies your life at home for a chance to win a full kitchen suite including a refrigerator, range, dishwasher and microwave from the new collection. Visit www.facebook.com/whirlpool to enter.

With the amount of time families spend gathered around the table, the modern kitchen deserves to be as beautiful and inspiring as the rest of your home. The alluring finishes on the Ice collection which includes refrigerators, wall ovens, ranges, microwaves, and dishwashers exude refined style. To learn more about Whirlpool brand Kitchen Collections visit Whirlpool.com/kitchen.

About Whirlpool brandWhirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2011, 68,000 employees, and 66 manufacturing and technology research centers around the world. Whirlpool brand recognizes that consumers lead busy, active lives and continues to create solutions that help consumers optimize productivity and efficiency in the home. In addition to designing appliance solutions based on consumer insight, Whirlpool is one of Habitat for Humanity’s largest corporate partners, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool brand please visit www.whirlpool.com or find us on Facebook at www.facebook.com/whirlpool . Additional information about the company can be found at www.whirlpoolcorp.com .

About House BeautifulHouse Beautiful is the leading authority on home design and decoration, reaching more than seven million readers every month.  In May 2012, House Beautiful won the American Society of Magazine Editors award for General Excellence in the Lifestyle Magazines category.  Follow House Beautiful on Twitter at @housebeautiful