US-based Masco Corporation, owner of KBB brands including Bristan and Hansgrohe, reported a mixed financial performance for 2025, with revenues remaining broadly flat and profits declining slightly year-on-year.
According to its full-year results released this week, net sales fell by approximately 3%, decreasing from $7.828bn in 2024 to $7.562bn in 2025.
Profitability also came under pressure. Gross profit dropped by around 5% to $2.679bn, while operating profit declined by roughly 8% to $1.248bn compared with the previous year.
Performance by Segment and Region
Kbb giant Masco Corporation's performance varied across its product categories. Net sales of plumbing products saw modest growth of around 3% in 2025. However, this was offset by a significant 14% decline in decorative architectural products.
Regionally, sales in North America — Masco’s largest market — fell by 5%. In contrast, international sales edged up slightly, increasing by around 1% year-on-year.
Restructuring and Outlook
Jon Nudi, Masco’s president and chief executive officer, confirmed that the company has begun implementing restructuring measures aimed at streamlining operations, reducing headcount, and improving efficiency.
He noted that the cost savings generated from these actions are expected to support future growth initiatives and help drive margin expansion over time.
Looking ahead to 2026, Nudi struck a cautiously optimistic tone. He said the global repair and remodel market is expected to remain broadly flat, with Masco forecasting its own sales to be flat or grow by low single digits when adjusted for currency.
“We expect to continue to outperform the market in 2026,” he said.
Nudi added that Masco’s portfolio of established brands, customer-focused product offering, strong balance sheet, and disciplined capital allocation position the company well to deliver long-term value for shareholders.
Was 2025 the Year to Forget for Masco Corporation?
Kbb giant Masco Corporation reported a weaker start to 2025, with Q1 sales down 6% to $1.801bn and profits also declining, including a 12% drop in pre-tax earnings. The company attributed part of this slowdown to rising costs linked to new, wide-ranging tariffs and broader economic uncertainty.
Performance was particularly affected in North America, where sales fell by 7%, while international sales remained flat.
Despite the decline, Masco maintained solid margins and returned $196m to shareholders. The company said it was to take steps to offset rising costs through price increases, cost savings, and sourcing changes.
But due to ongoing economic and geopolitical uncertainty, Masco remains focused on adapting quickly and maintaining long-term growth and whether part of its renewed focus or just co-incidence, Q1 of 2025 saw the announcement from Masco that Keith Allman, will retire as President and Chief Executive Officer of the business, effective from July 2025.
As we are now seeing that 2026 is only set to offer more global uncertainty amid ongoing trade and tariff issues, largely as a fallout of US policy, combined with continued house-hold affordability and a continued drop in homeowner appetite for big-ticket purchases, the Kbb market only seems set for more turmoil.
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