Howdens has been named headline partner of the Kitchen Fitter Arena at the InstallerSHOW 2026, unveiling a programme focused on practical, hands-on support for installers.
Taking place at the NEC Birmingham from 23–25 June, the initiative will feature a packed schedule of workshops, live demonstrations, and installer-led sessions. The aim is to tackle real-world challenges while helping tradespeople build more successful and profitable businesses.
At the heart of the space will be the Howdens Hub, offering face-to-face advice alongside opportunities for peer-to-peer learning. Visitors will also be introduced to Howdens Business Builder, a free online platform designed to support tradespeople with guidance on finance, business management, marketing, and winning new customers—particularly those at the start of their careers.
Austin Cooke, managing director – trade at Howdens, said the partnership reflects the company’s commitment to supporting the trade. He highlighted the importance of inspiring and equipping installers with the tools and knowledge needed to grow their businesses, adding that the event provides a valuable platform to bring practical demonstrations and expert insight together in one place.
Lucy Dixon, head of engagement at InstallerSHOW, said the collaboration will deliver a programme that is both relevant and genuinely useful. She emphasised the mix of hands-on learning, live demonstrations, and direct access to industry expertise as key to raising the bar for installer-focused content in 2026.
The Kitchen Fitter Arena will host a range of industry experts, trainers, and brand ambassadors, including Gavin Tutton, Andy Snelson, Tom Easter, Emily Kitchin, and Victoria Prirozzolo. They will lead sessions, share trade insights, and engage directly with attendees.
InstallerSHOW 2026 is expected to attract thousands of tradespeople, manufacturers, and industry professionals to Birmingham, reinforcing its position as a key event in the industry calendar.
InstallerSHOW 2026 brings the entire installation community together for three days of hands-on discovery, learning, and connection. Participants can see the latest products in action, hear from the experts shaping the industry and meet thousands of professional attendees who share a common drive and passion to innovate and grow.
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