The Bathroom Manufacturers Association (BMA) has announced it is relaunching itself as the Bathroom Association, with the announcement made live on stage at the InstallerSHOW yesterday
At the Future of Water stage at the InstallerSHOW, chief executive Tom Reynolds and association president Craig Baker broke the news to attendees, which included invited media, members, stakeholders, and Government officials.
Established in 2001, the association says the name change marks a new chapter for the organisation, as it looks to position itself as “the UK’s most influential community dedicated to the bathroom industry”, instead of being primarily concerned with the manufacturing sector.
The association also says the rebrand marks a new era of unity, purpose and leadership for the wider bathroom industry, with the organisation looking to end industry fragmentation.
The renamed Bathroom Association now has more than 60 member companies. In recent years, the organisation has supported its members through the COVID pandemic, launched a support group for MDs, launched the Insights Magazine and podcast to break down complex regulations and economic change, successfully influenced regulations, and engaged in political advocacy.
On an international scale, the association gathered some of the world’s biggest bathroom brands to sign the Windsor Declaration, a landmark agreement to help address water scarcity and antimicrobial resistance. Facilitating the Windsor Declaration also earned the organisation the coveted Special Achievement Award at this year’s kbbreview Retail & Design Awards. The association has also worked closely with the US-based National Kitchen & Bath Association (NKBA) as part of its Global Connect programme.
To support the rebrand, the Bathroom Association has also unveiled a new visual identity and a bold new tagline: “Insight. Influence. Impact”. According to the association, these three words define its core purpose.
Through Insights Data and Insights Magazine, Bathroom Association members can access market segmentation, investment intelligence, exclusive forecasts, and an understanding of the market that can help their businesses grow. Representing “influence”, the association is responsible for shaping standards, informing government, and ensuring the industry has its voice heard. And on the topic of “impact”, the association says it delivers real world change, from advocating for improved water efficiency regulations and higher standards to expanding the market for sustainable bathrooms.
“Our vision remains unchanged: A world where bathrooms are better for people and planet,” announced Tom Reynolds at the launch. “Today is a milestone in that journey, and our new manifesto sets the tone.
“Behind every bathroom are thousands of passionate people who make it possible: a complex supply chain of clients, designers, manufacturers, suppliers, merchants, distributors, retailers, plumbers, builders, electricians, and more.”
Craig Baker, Bathroom Association president, added: “The bathroom is a system. To improve it, we need everyone around the table. We invite the whole supply chain to join us. If you contribute to the creation of a public or private bathroom in the UK, there is a place for you in the Bathroom Association.”
The Bathroom Manufacturers Association (BMA) has officially relaunched as the Bathroom Association, a strategic move aimed at expanding its influence and reach within the UK’s bathroom industry. The announcement was made during a live session at today’s InstallerSHOW, held at the Future of Water stage. Chief Executive Tom Reynolds and Association President Craig Baker revealed the news to an audience of media, industry members, stakeholders, and Government representatives.
Founded in 2001, the rebrand signifies a shift in the Bathroom Manufacturers Association's focus, moving from a primarily manufacturing-driven agenda to one that serves as a comprehensive community for all sectors of the bathroom industry. The new name aligns with the association’s goal to become “the UK’s most influential community dedicated to the bathroom industry,” bridging gaps in a historically fragmented market.
The rebranding is also part of a broader strategy to foster unity, purpose, and leadership within the sector. The Bathroom Association now boasts over 60 member companies and has played a pivotal role in guiding the industry through challenges such as the COVID-19 pandemic. The association has also introduced new initiatives, including a support group for managing directors, the Insights Magazine and podcast series, and political advocacy efforts. These efforts have helped drive changes in regulations and policies that impact the sector.
Internationally, the association has been a driving force in promoting sustainability and innovation, most notably through the Windsor Declaration. This agreement, signed by major global bathroom brands, addresses critical issues such as water scarcity and antimicrobial resistance. The initiative earned the association the Special Achievement Award at this year’s kbbreview Retail & Design Awards. Additionally, the Bathroom Association has collaborated with the US-based National Kitchen & Bath Association (NKBA) as part of its Global Connect programme.
In conjunction with the rebrand, the association has unveiled a fresh visual identity, accompanied by a new tagline: “Insight. Influence. Impact.” These three pillars define the association’s core mission. Members will now have access to exclusive resources, including market segmentation data, economic forecasts, and regulatory insights, designed to help businesses stay ahead of industry trends. The association also continues to advocate for the bathroom sector by shaping standards, informing government policy, and driving sustainable practices.
“Our vision remains unchanged: A world where bathrooms are better for people and the planet,” said Tom Reynolds at the launch. “Today marks a pivotal moment in our journey, as we align our mission with the broader needs of the industry. Behind every bathroom are thousands of passionate people who make it possible: a complex supply chain of clients, designers, manufacturers, suppliers, merchants, distributors, retailers, plumbers, builders, electricians, and more."
Craig Baker added, “The bathroom is a system, and to improve it, we need to bring everyone to the table. We invite all parts of the supply chain to join us, ensuring that anyone who contributes to creating a bathroom has a place in the Bathroom Association.”
This rebranding marks a new chapter in the association's efforts to make a lasting impact on the industry and the environment.
Bathroom Manufacturers Association Not the Only Kbb Association Rebranding
The Bathroom Manufacturers Association (BMA) relaunching itself as the Bathroom Association is not the only Kbb association rebrand.
The British Institute of Kitchen, Bedroom, and Bathroom Installation (BiKBBI) revealed plans recently to change its name as part of a series of strategic initiatives aimed at further strengthening its position. Starting October 1, 2025, the organisation will be known as The British Institute of Fitted Interiors Specialists (BIFIS).
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