Following an ongoing period of prolific growth premium appliance brand Smeg has opened a second UK warehouse to service increasing demand from its UK customers, the company has announced.
The second warehouse which is in Coventry and covers some 30,000 sq ft, will work alongside Smeg’s existing 120,000sq ft logistics base in Portsmouth.
A delivery fleet will also join the Coventry team to form part of a 24-hour logistics operation with the help of ‘state-of-the-art’ vehicle planning system Truckcom which allows for faster tracking of customer orders and will speed up dispatch and delivery times, helping customers to complete their new kitchen quicker.
Smeg UK commercial director Rob Ponting said of the news, “To keep pace with the growth of the business and the on-going drive to improve the customer experience, it was imperative we looked further than what we have done in the past,” said Smeg UK commercial director Rob Ponting.
“We needed to maintain stock availability to 96% and shorten the time from order through to delivery. We have achieved this by opening our Midlands operation, while allowing costs to be controlled through shorter delivery distances.”
Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in northern Italy. Smeg has 17 major subsidiaries worldwide (in the UK, France, Belgium, the Netherlands, Germany, Sweden, Denmark, Spain, Portugal, Russia, Ukraine, Poland, Kazakhstan, South Africa, USA, Australia and Mozambique), overseas offices in Hong Kong and Saudi Arabia and an extensive sales network.
For over 60 years now, Smeg appliances have been widely regarded as tasteful and elegant products which combine effortlessly to compliment your mood and style – thanks to Smeg’s partnerships with world famous architects.
Not only does Smeg have a unique profile in terms of domestic appliances, it is also renowned in professional business sectors. The Foodservice and Instruments divisions specialise in the area of large-scale restaurant/catering appliances and electro-medical instruments respectively. The Smeg Group, thanks to a corporate culture which dictates that maximum emphasis be placed on product quality, technology and design, is consequently known all over the globe as one of the key representatives of “Made in Italy” standards.