Retail Report says Dishwasher sales up 5% so far in 2015

According to a report by GfK, dishwasher sales increased by 5% in 2015 to date – January to August – with market value reaching £182m.

Growth has been driven by “recovery of the freestanding sector”, which has been struggling while the built-in sector thrived over the last few years. Freestanding appliances have seen a 10% increase in value growth with a 54% share of the dishwasher sector, while integrated built-in products grew by 1% and account for 46% of the sector.

GfK has also noted that the trend of low water consumption dishwashers is becoming more popular, with models that use an average of 10 litres or less per cycle now accounting for more than a third of all value sales.

Finally, the report by GfK noted that larger full-size products account for 83% of total sales in the sector, with sales growing by 10% so far this year.

GfK Research is the world’s fourth-largest market research company. GfK stands for “Growth from Knowledge”. With €1.4bn in sales, more than 13,000 employees in more than 100 countries around the world and specialism’s in sectors such as retail, public services, energy, financial services, health, automotive, industry, media, technology, travel and consumer goods it isn’t difficult to see how their research reports have positioned them as a global company committed to high quality research and take great care to protect personal information.