Neff is embarking on a tour of the UK with its new mobile training academy to give kitchen retailers the opportunity to get hands-on with its Premium and Classic collections of built-in appliances.
The academy – the first of its kind for Neff – will be travelling around the UK for the next 12 months, equipped with the brand’s new built-in ovens and dishwashers, which launch in April.
Over the next eight weeks, the vehicle will visit retail parks to give retailers the chance to view appliances such as the Slide&Hide oven, which it says features a ‘unique disappearing door’ and is available with Pyrolytic self-cleaning for the first time.
From May, consumers will then be invited to experience the appliances at major shopping destinations around the UK. A full calendar detailing the vehicle’s journey will be available from Neff in the coming week.
BSH Home Appliances CEO Dr Andreas Meier said: “The mobile training academy will allow retail teams, further afield, to benefit from the Neff experience. BSH is committed to investing in its relationships with retailers, and I am confident that this project will deliver tangible benefits to our trading partners.”
Meier, added; “Many retailers will have already caught a glimpse of Neff’s new built-in oven technology at our official trade launch last year, the single biggest investment BSH has made in developing new products. In accordance with this, it is crucial for Neff to provide hands-on time in order to convey the new features and benefits to customers.”
Jo Eyers, group marketing manager of Neff also commented: “This is the first time Neff has been on tour. The launch of our new built-in collections was enthusiastically received in November and we hope that retailers and dealers will have a similar reaction to the Mobile Training Academy.”