Hoover recognised for retailer incentive efforts


In todays fast moving and highly competitive KBB (kitchen / bedroom / bathroom) industry the ongoing struggle of the independents with the brand owners is constant so it may come as a nice bit of news to learn that appliance brand Hoover has received “national recognition” for its retailer incentive efforts by being shortlisted in the Institute of Promotional Marketing – IPM – Awards 2017 alongside its sale promotion agency Corporate Rewards.

There are constant tails of brand owners and major kitchen, bathroom and bedroom manufacturers selling direct to the consumer and undercutting the independent network that supports them, often resulting in statements such as “don’t bite the hand that feeds you” yet it would appear the manufacturers largely fail to listen to the concerns of the  independents.

Hoover received the accolade for its PowerPoints programme, which is designed to reward retailers for volume and value of product sales. “This business wouldn’t be what it is today without our important retailer partners and loyal consumers, so we’d like to dedicate this award to them,” said Hoover freestanding marketing director Steve Macdonald.

“We’re very proud to have been recognised for our commitment to supporting retailers and this is one step further towards our 20:20 vision to become the supplier of choice, focusing on three key areas; product leadership, operational excellence and customer intimacy.”

He added: “We hope to achieve this by continuing to invest heavily in research and development, strategic recruitment and listening, as well as responding to the needs of both customers and consumers.”

Hoover Candy UK appoints logistics partner

Such news of supporting the important retailer partners to Hoover is further bolstered by news that Hoover Candy UK has partnered with independent trade specialist Yusen Logistics to provide “the best possible service to its independent retail customers” by “streamlining Hoover’s workload and optimising flow”, according to the company.

Yusen Logistics’ service includes haulage of mixed loads, handling laundry, cooking, cooling and floorcare appliances from Hoover’s Merthyr Tydfil warehouse. The logistics company will make deliveries across the freestanding, built-in and SDA divisions during opening hours, namely 9am to 5pm.

“This new operation forms a key part of our drive to be the supplier of choice to our retail customers,” said Hoover Candy operations director John Pugh. “Based on their feedback, we’ve worked with Yusen to create a new and improved supply chain solution.

“We hope that this, coupled with the quality of our award winning, innovative products, will provide a strong platform for further growth in the independent sector.”

Today Hoover, as part of the Hoover Candy Group, employs over 1,350 people in the UK alone is whilst the group own many brands, in the UK Hoover and Baumatic are the two most recognised.