Burbidge new showroom and acquisition of Woodfit Ltd

Coventry-based, English kitchen manufacturer Burbidge has refurbished its showroom in order to showcase its latest designs as part of its continued investment into UK markets for kitchen furniture.

Who said UK kitchen Manufacturing was dead and lacked investment?

As featured in the July issue of Essential Kitchen & Bathroom Business magazine, the 5,000sq ft showroom has 16 full room displays, giving Burbidge customers the chance to view its latest and most popular kitchens in ‘real life’ settings.

“Our showroom is so important. We are centrally located, so lots of people come and see us and it is the best possible way for our customers to show their customers what we do – it is a very useful resource,” MD Ben Burbidge told Essential Kitchen & Bathroom Business.

“At Burbidge we pride ourselves on continuing to innovate and produce exciting new designs for our valued customers.” he continued.

In other Burbidge Kitchens news, Burbidge has followed up its acquisition of Woodfit Ltd with the appointment of the company’s former MD Tom Bruck as product manager for fittings.

Bruck, who has some 10 years of experience in the kitchen industry, started out as an area sales manager at Woodfit before rising to the managing director position in 2012. In his role at Burbidge, Bruck will be responsible for selecting the fittings to accompany the company’s kitchen range and help to develop new products and accessories.

“The Burbidge business has a lot of qualities similar to those of Woodfit, and while it is a new environment for me, I’m really enjoying working with such an experienced team,” Bruck said.

He continued: “There will, of course, be some challenges following the acquisition as my new colleagues get up to speed with the range and as we fully integrate the two businesses, but this is to be expected and I’m really looking forward to what the future might bring.”

Burbidge MD Ben Burbidge added: “We are rapidly building a portfolio for the middle and upper UK kitchen markets and it is a natural fit for Burbidge to offer fittings. In Tom’s new role, he will ultimately be responsible for maintaining the relationship with loyal customers now and in the future.”